Shared Ownership: The Easier Way to Get on the Housing Ladder

It’s fast becoming a reality for many, the endless cycle of renting or living with parents because it’s too expensive to buy. Finding an affordable property in a location where you want to live can seem impossible. But help is on hand.1200X628 Sharedownership Awareness Week Ad Fb

At Midland Heart we specialise in helping buyers get a foot firmly on the housing ladder, which is why hundreds of our customers are now proud new homeowners. This is because we believe that everyone should have the opportunity to own their own home. It’s this ethos that has made our Shared Ownership scheme increasingly popular for first time buyers and families.

Midland Heart’s Shared Ownership scheme is the easier and more affordable way to get on the housing ladder. It’s easier because you share the initial cost of buying your home with Midland Heart by purchasing a share at a price tailored to suit your personal financial circumstances - usually between 35% and 75%. Typically shares are purchased using a mortgage and rent is then paid to Midland Heart on the outstanding share.

Our 2 and 3 bedroom homes start from just £45,500*and are located throughout the Midlands in places such as Coventry, Leicester and Birmingham. A Shared Ownership buyer said “Midland Heart has been a great company to buy from. I don’t think I would have been able to afford a house on my own without one of their affordable housing schemes. They have been crucial in getting me on the housing ladder.”

Midland Heart has been providing homes in the Midlands since 1925 and is the largest housing and community investment agency in the Midlands. We are well known for delivering good quality, affordable housing and giving buyers the best start as a new homeowner. It’s for this reason that extras such as carpets and flooring, oven and hob, fridge-freezer, washing machine and dishwasher are all included in the price. All you need to do is simply move in and start living.

Another customer said, “Midland Heart gave us the ability to get a step on the property ladder in an affordable way. Without them we would have had to continue renting. It’s the best decision we have made and if it hadn't been for them we wouldn't have got on the housing ladder for a very long time."

To find out what properties we currently have available, visit or simply contact Midland Heart on 0800 44 55 67 or email To learn more about who is eligible to buy using Shared Ownership and how to buy, see our Guide to Shared Ownership.




*Shared Ownership available subject to terms and conditions. £45,500 based on a 35% share on a 2 bed home at Penns Croft.

5th October 2015 | News, schemes and services | News