We support Purple Tuesday

We are supporting the international campaign Purple Tuesday which focuses on improving the customer experience for people with disabilities.

Today's event brings together organisations of all types and sizes who are pledging to take practical actions to meet the needs of their disabled customers.

Purple Tuesday launched in 2018 with the aim of encouraging retailers and banks to improve accessibility to the high street, shopping centres and other facilities for the millions of people worldwide who have a disability. More than 750 organisations participated, making a collective 1,500 commitments to change.

This year, the campaign has been extended to all sectors.

As a leading housing association in the Midlands region, we are showing our support of the campaign by:

  • Raising awareness amongst our staff of the different types of disability and why stigma, stereotypes and barriers must be broken down to improve people’s experience of our services.
  • Reviewing our current aids and adaptions policy to improve our customer experience.
  • Introducing a new initiative in our retirement living schemes to make sure all our customers, including those with a disability, feel included.
  • Continuing to consult with and gather feedback from our ‘involved customers’ about our services through panels, surveys and mystery shopping.
  • Continuing to raise staff awareness and champion disability through our ongoing events programme, including the forthcoming Safeguarding Week from November 18.

Earlier this year we began launching specific inclusion networks for staff, with the disability network – Liberty – being the first to go live. We also have networks for LGBT+ and race and ethnicity.

Executive Director of People Services, Baljinder Kang, is our executive sponsor of Liberty. She said:  “We are pleased to be supporting Purple Tuesday 2019. Providing accessible services to our customers is inherent to what we do. We recognise how important it is for us to work with our colleagues to promote and support disability inclusion, as this has a direct impact on the experience of our disabled customers.”

We are already a Disability Confident Employer. This status helps us to ensure everyone has the right opportunities to fulfil their potential and realise their aspirations, no matter what their background.


12th November 2019 | 2019