Staff bloggers and commentators pay off for Midland Heart
Blogging to engage staff and improve internal communications has paid off for Midland Heart which has gained national recognition for transforming its intranet.
Staff now regularly blog - and comment on – a diverse range of subjects from service successes and developments to their personal experiences, including around traditionally taboo topics such as depression, stress and identifying as LGBT+.
The intranet was overhauled in 2017 by the internal communications team and engagement from all staff has far exceeded expectation.
The team has picked up two awards already - the Judges Award of Innovation in the Interact Intranet Awards and an Award of Excellence in the Institute of Internal Communications High Flyer Awards.
Simon Dance, one of the judges for the Interact awards, said: “Midland Heart has really harnessed the power of storytelling. Using personal experiences as part of a wider campaign is an innovative and powerful way to get more employees to share their own stories.”
Our Director of Communications, Jack Kelly said: “We are so proud to be acknowledged nationally for this work. We have transformed our intranet into a core communications channel; a vital tool for communicating with everyone in the organisation. The range of content we are able to share on a daily basis is diverse, interesting and hugely engaging.
“We are extremely lucky to work with colleagues who want to tell their stories and others who want to interact and show their support. We’d like to give a big shout out to colleagues from across the organisation who have contributed to this success, which is a great example of collaboration.”
He added that a key focus had been to promote blogging as a communications tool and to get more people to tell their messages in an engaging way. This had contributed to active contributors increasing by 230 per cent over the past 18 months.
The transformation project has included trying to encourage staff to feel more comfortable about engaging on the intranet and putting their name and face to their story.
Interact is a software specialist that provides intranet solutions across the world to global companies such as Audi, Sony and Travelex, while The Institute of Internal Communications is a national educational body for internal communications.