Cookie Policy

Most websites you visit will use cookies to help customise your experience. Cookies are small text files that are placed on your computer by websites that you visit which collect standard internet log information and visitor behaviour information. They are also widely used in order to make websites work, or work more efficiently. Additionally they are used to provide information to Midland Heart to track visitor use of the website and to compile statistical reports on website activity.

Privacy and Electronic Communications Regulations (PECR)

The law that regulates website cookies depends on where the website’s users are located. Users in the UK will be regulated by PECR.

Midland Heart website

Our website uses cookies for the following purposes:

  • To store colour scheme preferences.
  • To store font size preferences.
  • To store "Site Images" on/off preferences.
  • To store language preferences.
  • To store calendar event area and type preferences.
  • To store Administrator access.
  • Web sessions and interactions.

Web chat

Our web chat uses cookies for the following purposes:

  • To track web sessions
  • Customer identification
  • Recognise returning visitors
  • Personalisation and journey tracking

Where no cookie is available, web chat will attempt to identify you by email address or telephone number.

The retention period for cookie tracking depends on you actively clearing your cookies.

The retention period for web chat conversation is 2 years or longer depending on the service requested.

Midland Heart app

Our app uses cookies for the following purposes:

  • Retain card payment information (based on your consent)
  • Web sessions and interactions
  • Understand usage
  • Analyse traffic

We use PayPoint to manage the storage of card payment information. This information is stored with your prior consent, and you may manage the retention of this information via your cookies.

We use Google Analytics and Microsoft Clarity to analyse tracking activities.

Video embedded player (optional)

We sometimes embed video content and photos from websites such as YouTube and Flickr. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the share buttons on our website, a cookie may be set by the service you have chosen to share content through. You should check the relevant third-party website for more information about these cookies.

How to manage cookies

If you wish to restrict, block or delete cookies from our website - or any other website - you can use your browser to do this. Each browser is different so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

You can set your browser not to accept cookies. However, some of our website features may not function as a result, and some cookies are not optional.

If you would like more information about privacy, you can visit our tenant Privacy Notice - Midland Heart